The Matrix RipShad Purple Passion delivers a realistic swimming action that triggers strikes from redfish, speckled trout, flounder, and other inshore predators. Its soft, flexible body allows for a natural bite response, while the Purple Passion color combines deep purples with subtle shimmer for maximum visibility in a variety of water conditions. Ideal for pairing with jig heads or weighted hooks, this versatile lure excels in both shallow flats and deeper channels, making it a must-have in any serious angler’s tackle box.